LUCID
Rebrand: Name, logo, icon system, website, digital and print advertising, motion graphics, audio branding, and company merchandise
2014
As Creative Director, I led the rebrand of Lucid, a New Orleans-based technology company specializing in programmatic research and data. The work helped position the company for explosive growth and greater market visibility. In 2021, after selling Lucid for $1.1 billion, founder Patrick Comer asked me to join him as Co-Founder and Creative Director of his next venture, GRIPNR, a groundbreaking Web3 tabletop roleplaying platform.
